What is Digital Reputation?

Digital Reputation refers to the collective online data that represents your credibility, trustworthiness, and influence. It’s shaped by your actions, contributions, and interactions across various platforms and can be seen in both Web2 and Web3 environments.

In Web2, your digital reputation is often fragmented, bound to specific platforms (e.g., your Uber rating or LinkedIn endorsements) and exploit it for their own benefit, while users have minimal control and cannot be transferred between platforms​ (Paper on Mirror). For instance, a high rating on Uber doesn't translate to Lyft. This limits users' ability to carry their reputation across the internet.

However, Web3 introduces the concept of self-sovereign identity (SSI), and offering the potential for individuals to own and control their data and reputation. It gives more instruments for portable reputation system — whether it's DAO contributions, NFT ownership, DeFi participation or your existing Web2 actions​. This shift aims to empower users, moving away from platform dependency to a more decentralized and sovereign model of online identity.

Digital reputation in Web3 isn’t just about personal achievements but also plays a key role in establishing trust within decentralized ecosystems.​